The Million Pound Challenge

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This area of the website is for the media and anyone wishing to promote the Million Pound Challenge. It contains official text, announcements, press releases, website banners, posters and link to use. Please only use what is here so that a consistent message is promoted.

For Radio / DJs
For the Web / Official Link
Banners and Posters
Million Pound Challenge Logo
Videos to Download

Radio / DJs

Below are the official statements and information to use when promoting:

Here is how it works: For every pound of weight you lose, the Princeton Clubs, and our corporate sponsors, will contribute 10 pounds of food, to the Second Harvest Food Bank of Southern Wisconsin, up to ONE MILLION POUNDS. That’s 500 tons of food!

Or:

Here's a great way to get yourself in shape, and feed the hungry at the same time!

It is called the Million Pound Challenge.

Here is how it works: For every pound of weight you lose, the Princeton Club, and (DJs add your stations call letters here if you wish), and its corporate sponsors will contribute 10 pounds of food to Second Harvest Food Bank, up to ONE MILLION POUNDS. You even get to pick which local, neighborhood; food pantry receives the food.

The Million Pound Challenge starts January 1st – May 31st, 2010

All you do to get started is register at: www.princetonclub.net or (DJ's use your stations web site address here)

To motivate your office, (civic group, etc.,) and for help promoting the Million Pound Challenge, go to www.princetonclub.net (DJ's use your stations web site address here) and just click on the “media” page to download posters, banners, and a video that was specifically created for you to use.

Or:

The Million Pound Challenge is open to anyone in South Western Wisconsin.

No purchase is necessary.

You lose the weight and we'll buy the food!

Think about this, if only 100 people in your group, each lost only 5 lbs, that would mean 5,000 pounds of food would be donated to Second Harvest Food Bank. That’s 2 1/2 tons of food to feed the hungry, right here in your neighborhood, without costing you a penny!

If you are already in great shape, you can join the Million Pound Challenge, by pledging to exercise 2 or more times a week, and you get credit for 200, 400 or even 600 pounds of food that will be donated to the Second Harvest Food Bank, just go to our web site at______.

I hope you will join us.

The Million Pound Challenge has the understanding is that each of your stations will encourage your listeners to go to your station's web site, and then the listener would be able to click on a link to get routed to the Million Pound Challenge web site.

Official Link

Official link for station webmasters:

http://www.princetonclub.net/mpc/

Download Banners and Posters

You can download banners for your website and posters to print on this page: Download banners and posters

MPC Logo

Web Version: Here are low resolution JPG logos you can use:

Print Version: Here is a link to a high resolution, zipped EPS file: MPC-Logo.eps.zip 18 MB - please only download it if you need to use it.

Videos to Download

Videos are provided here for promotional purposes and help explain the program. You can download them and show them to groups so that they can form a team and be a part of the challenge.

Corporate Video
Here is a corporate video made which explains what the Million Pound Challenge is. It's suitable for playing in front of people at meetings:

MPC-Corporate-Video.mov 60 MB - Right click and save it.

30-Second Video
Here is a 30-second video, as seen on TV (it can also be seen on the home page of this website):

MPC-30-Sec-Spot.mov 4.5 MB - Right click and save it.

Church Video
Here is a video made for churches to download and play to their congregations:

MPC-Church-Video.mov 74 MB - Right click and save it.

January 1, 2010: Program Allows People To Help Others While Getting In Shape (www.channel3000.com)

A unique partnership between a local health club and Second Harvest Foodbank is allowing people to lose weight while also helping feed the hungry. Jessica Arp reports.

FOR IMMEDIATE RELEASE

CONTACT: Anna Nelson, External Relations Manager, Second Harvest Foodbank of Southern Wisconsin Phone: 608-223-9121 x105; Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

SECOND HARVEST FOODBANK AND THE PRINCETON CLUB TEAM UP TO GET FIT AND FEED SOUTHWESTERN WISCONSIN

Million Pound Challenge starts January 1

MADISON, Wis., December 30, 2009 – Second Harvest Foodbank of Southern Wisconsin and the Princeton Club announce the Million Pound Challenge, a fitness and weight loss campaign that directly benefits Second Harvest Foodbank's emergency food pantry partners throughout its 16-county service area. The Million Pound Challenge begins January 1 and runs through May 31, 2010.

"The Million Pound Challenge is a great way to provide a little extra motivation to people who want to lose some weight, get in better shape, and at the same time, provide food to our community members facing hunger," said Dave Gerry, President of the Princeton Club. "We are proud to partner with Second Harvest Foodbank to end hunger in southwestern Wisconsin."

Million Pound Challenge participants register at www.princetonclub.net to exercise or lose weight and select a Second Harvest Foodbank emergency food pantry to benefit. For every pound of weight lost, the Princeton Club and other sponsors will contribute 10 pounds of food – up to one million pounds of food to Second Harvest Foodbank of Southern Wisconsin. That is 500 tons of food. Participants who do not need to shed pounds can join the Million Pound Challenge through an exercise option. The campaign is open to both individuals and groups, and participants can workout at their local fitness center, home or wherever works best for them. No purchase is necessary.

"Second Harvest Foodbank of Southern Wisconsin is excited to be involved with the Million Pound Challenge," said Dan Stein, President/CEO for Second Harvest Foodbank of Southern Wisconsin. "We encourage the community to participate and improve their health while helping our neighbors who struggle with hunger."

The Million Pound Challenge website (www.princetonclub.net) has educational resources for participants looking to lose weight and get in shape. It also has great tools that can be downloaded to motivate groups on the "Media" page, including the campaign logo, posters, banners and a video.

About The Princeton Club

The Princeton Club started as a small health club on the eastside of Madison, Wis. in 1987 with a simple goal: offer a premier health club that combined state-of-the-art equipment with a highly trained fitness staff and make convenience a high priority. Today, with two clubs in Madison and one in New Berlin, Wis., the Princeton Clubs are Madison and Milwaukee's largest, most well respected fitness centers, serving more than 25,000 active members. These full service health clubs are open 24 hours per day, offering free child care; group fitness classes; nutritional and weight loss counseling; hundreds of state-of-the-art, strength and cardiovascular exercise machines; pools; basketball and tennis courts and more. Their staff members have advanced degrees in fitness-related disciplines, and all staff members are CPR and Automated External Defibrillator-certified, working closely with health care providers to offer personalized exercise programs. The Princeton Clubs' ongoing commitment to excellence has earned them the recognition of "Best in Madison and Dane County" and "Best Health Club in Wisconsin." For more information, visit www.princetonclub.net or call 608-241-2639 (BODY) or 608-833-2639 (BODY).

About Second Harvest Foodbank of Southern Wisconsin

Second Harvest Foodbank of Southern Wisconsin is a nonprofit organization dedicated to ending hunger in southwestern Wisconsin, where more than 100,000 people – 40 percent who are children – are at risk of hunger. Through food and financial donations, Second Harvest Foodbank acquires and distributes food to more than 400 programs, including food pantries, shelters and meal sites, in 16 counties. From July 1, 2008 – June 30, 2009, Second Harvest Foodbank distributed more than 6.8 million pounds of food. It is one of 200 affiliates of Feeding America, the nation's largest charitable hunger-relief organization, engaging our country in the fight to end hunger. For more information, visit www.secondharvestmadison.org.

pdf Press Release - 12-30-2009.pdf 267.11 Kb